Our Client is a cutting-edge web3 company operating in the blockchain industry. Our mission is to revolutionise the way businesses operate by harnessing the power of blockchain technology, AI, and emerging digital trends. As they continue to grow globally, they are seeking a highly skilled and motivated Head of Marketing to lead and execute their marketing strategies, focusing on growth, SEO, SEM, email campaigns, social media marketing, and other digital marketing channels.

Job Summary:
As the Head of Marketing, you will be responsible for driving the growth and success of their brand by developing and implementing comprehensive marketing strategies. Leveraging your expertise in the web3 industry, you will lead a team of marketing professionals and collaborate with cross-functional teams to ensure their marketing efforts align with their business objectives. This role offers the flexibility of remote work, allowing you to work in your preferred location while contributing to our global success.

Responsibilities:

• Develop and execute marketing strategies, campaigns, and initiatives that align with our business goals and objectives
• Drive customer acquisition and retention through effective SEO, SEM, email marketing, social media marketing, and other digital marketing channels
• Collaborate with the product team to create compelling messaging and positioning that showcases web3 solutions effectively
• Conduct market research, competitor analyses, and customer insights to identify growth opportunities and refine marketing strategies
• Lead and manage a team of marketing professionals, providing guidance, mentorship, and feedback to ensure high-quality marketing deliverables
• Utilise web3 industry knowledge to stay up-to-date with the latest trends, tools, and best practices, ensuring our marketing efforts remain innovative and cutting-edge
• Develop and manage partnerships with industry influencers, media outlets, and relevant organisations to enhance brand visibility and reach
• Analyse marketing performance metrics, generate reports, and present findings to the executive team, making data-driven recommendations for optimisation and growth
• Collaborate with cross-functional teams, such as sales, product, and design, to align marketing initiatives with overall company objectives
• Stay informed about blockchain technology, AI, and related industry trends, providing insights on how these advancements can impact our marketing strategies

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field. Advanced degrees are a plus.
• Proven experience (9 years) in a leadership role within the marketing field, preferably in the web3 or blockchain industry.
• Extensive knowledge and understanding of SEO, SEM, email campaigns, social media marketing, and other digital marketing channels.
• Strong familiarity with web3, blockchain technology, AI, and their applications in various industries.
• Demonstrated success in driving growth and achieving marketing goals, preferably within a remote work setting.
• Exceptional analytical skills, with the ability to analyse marketing data, generate insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Strong leadership and people management abilities, with experience in leading and motivating teams.
• Proactive, self-motivated, and detail-oriented, with the ability to thrive in a fast-paced, remote work environment.
• Flexibility to adapt to changing priorities and manage multiple projects simultaneously.

If you are passionate about the web3 industry and have a strong background in marketing, this is an exciting opportunity to join their dynamic team and drive the growth of our innovative solutions. Apply today!